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Research papers

The power of communication

The Italian OTC drugs market is evolving. The last significant change occurred about two years ago with the so-called 'Bersani Decree' which ratified the exit of the OTCs from the pharmacy, giving consumers the chance to buy over-the-counter drugs...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Elena Anfosso, Giuliano Meroni
Company: Novartis
February 6, 2008
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Citation

Anfosso and Meroni (2008a, February 06). The power of communication. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-power-of-communication